business news in context, analysis with attitude

I got an email the other day:

"Wondering if in an upcoming edition of MNB you could give us your thoughts and perceived business lessons on NFL’s decision to only stream the Chiefs - Dolphins playoff game ?  I have to imagine many feathers have been ruffled by that choice."

I don't often get requests, but this is a good one - and I think there are lessons about preparing for the future, the prioritizing (or not) of customers, and business arrogance.  So here goes.