Amazon-owned Whole Foods sent out an email to customers yesterday in which it emphasized ways in which Amazon Prime shoppers can save money when shopping at its stores.
Here's the email:
The email then connected to a website that details some of the savings available to Prime members.
- KC's View:
This is all very nice, but it strikes me as extraordinary that this email arrives on July 10, and in no way makes any reference to the fact that Amazon's highly touted Prime Day promotion is on July 11 and 12.
I was in my local Whole Foods yesterday, and I didn't see any reference to Prime Day there, either.
Forgive me, but I just don't get it. (I know I sound like the John Heard character in Big.)
It seems to me that this is an area in which Amazon is making a big mistake - it is not connecting the dots in a way that can be meaningful and relevant to its shoppers. I've never been bowled over by the Prime discounts at Whole Foods, but this message coming on this particular day - especially at a time when Amazon is trying to gin up greater enthusiasm for its brand and drive increased sales and profits - strikes me as retailing malpractice and a kind of thinking that is mired in a siloed approach that ought to be more typical of legacy companies than those that claim that every day is Day One.