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Good piece in the Los Angeles Times about how second-generation owners of 99 Ranch are turning the Asian supermarket into a national powerhouse.

An excerpt:

"Headquartered in Buena Park with 58 stores in 11 states, it is now one of the largest Asian supermarket chains in America. While pan-Asian in its offerings, the company caters heavily to ethnically Chinese communities, whose preferences and cultural habits have shaped what they stock in their stores. The 'ranch' in 99 Ranch means freshness … and the '99,' in Mandarin Chinese pronounced jiu jiu, is a homophone for longevity."

You can read the piece here.