The continuing goal of "The Innovation Conversation" is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory ... and one that Tom Furphy - a former Amazon executive who led the team that developed Amazon Fresh, and currently CEO and Managing Director of Consumer Equity Partners (CEP), a venture capital and venture development firm in Seattle, WA, that works with many top retailers and manufacturers - is uniquely positioned to address.
On the agenda today, a conversation about both opportunities and pitfalls in the retail media network space and how Amazon's experience illustrates both. And, Tom and KC evaluate the Federal Trade Commission (FTC) suit against Amazon that charges the company with employing deceptive tactics to lure customers into Prime membership and then keep them there through "deceptive design techniques." Ironically, both subjects lead the the same now-and-forever bottom line, and, they suggest, a lesson for all of Amazon's competitors.
To download and listen to this Innovation Conversation as an audio podcast, click below.