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From Fox News:

"A Washington state grocery store chain is prompting its customers to donate to raise 'awareness' for diversity, equity, and inclusion (DEI).

"Fox News Digital obtained photographs of a self-checkout lane at Haggen, a grocery store chain owned by produce giant Albertson’s, that prompted customers to donate money to raise 'DEI awareness.'

"'Would you like to donate to help advocate for DEI awareness?' a screen displays, prompting donations of $1, $3, $5, and 'other' amounts while also allowing shoppers to opt-out."

The Fox News story goes on:

"Behind the self-checkout kiosk is a sign advertising Haggen’s own charity, the Haggen Foundation, telling customers that from June 14 to Aug. 8, they can donate at 'any register' to 'support organizations that make positive social changes to ensure all community members live a healthy and fully inclusive life.'

"According to the Haggen Foundation website, the DEI donations campaign benefits several charities, including the American Cancer Society, as well as organizations supporting people with mental disabilities, like Chinook Enterprises and Faces Northwest.  However, the website also notes that the DEI donations campaign benefits charities supporting woke policies, including the Northwest Justice Project, which seeks to challenge 'structural and racial inequities to promote the long-term well-being of low-income individuals, families and communities across Washington State'."

KC's View:

The problem here for Albertsons/Haggen is that even if this fundraising doesn't upset the vast majority of their customers, we live in a world where the effort can become a flashpoint for social outrage - because there are way too many people out there who feel the need to be pissed off at somebody or something.

Me, I have no problem supporting the notion of positive social changes that ensure all community members live a healthy and fully inclusive life, or even the idea that structural and racial inequities need to be addressed.  To me, that's all about becoming a more perfect union.  But I'm probably not going to do it by making a donation at my local grocery store.

From a philosophical point of view, I've always believed that when supermarkets get involved in charities and social issues, it is best when they can stay close to the idea of feeding people.  It just fits better.