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The Dallas Morning News reports that Costco is going to start checking customers at checkout to assure that the membership cards they are using match their faces.

"As Costco installed more self-checkout lanes, the retailer said, it noticed that nonmember shoppers have been using membership cards that do not belong to them," the News writes.  "So, the retailer is taking a more aggressive enforcement stance."

“We don’t feel it’s right that nonmembers receive the same benefits and pricing as our members,” Costco said in an emailed statement. “As we already ask for the membership card at checkout, we are now asking to see their membership card with their photo at our self-service checkout registers.”

The story notes that "Costco joins Netflix and others looking at how to stop rampant sharing of memberships and subscriptions.  Netflix told its U.S. members in May that Netflix accounts are for 'you and the people you live with — your household.'

"Since its password-sharing crackdown, Netflix has added new subscribers at a rate it hadn’t seen in years, according to published reports."