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CNBC reports that Walmart "has inked a deal with veterinary telehealth provider Pawp to offer Walmart+ subscribers access to the startup’s membership for a year."

According to the story, "Unlimited access to veterinary telehealth via video or text will be available to Walmart+ subscribers beginning Tuesday when Walmart is expected to announce the partnership publicly. Remote veterinarian visits are growing industry wide as consumers seek convenience, but some vets say the practice could be risky for pets.

"The offer will be available for a limited time, Walmart said. Walmart+ subscribers will have until Nov. 19 to opt in.  The terms of the deal weren’t disclosed. Pawp’s annual membership starts at $99.

"Walmart’s foray into veterinary telehealth comes as the company looks to deepen loyalty with shoppers, attract and hold on to higher-income customers and better compete with Amazon by making its subscription service more valuable with the addition of perks.  Walmart+ costs $98 annually, or $12.95 a month. Similar to Amazon Prime, the Walmart service gives members access to unlimited free deliveries and a range of other benefits, such as free access to Paramount+ and discounts at the gas pump.

"Amazon Prime, which costs $139 annually or $14.99 monthly, offers its own partnerships, as members currently get free access to GrubHub+ for a year, along with other perks such as photo storage and discounts on prescriptions. By adding Pawp to its subscription, Walmart hopes to keep its membership service competitive with Amazon Prime."

KC's View:

So now I have to keep the dogs away from the mobile phones?  Great.

A few years ago, there was some researcher who came up with a technology that actually would allow dogs to call their owners.  (I'm not kidding.  Click here.)

But now, if dogs could actually call the vet when they don't feel well …