The Save Mart Companies, which operates some 200 stores in California and western Nevada under the Save Mart, Lucky, and FoodMaxx banners, said this morning that it is "broadening its digital footprint by announcing the launch of its retail media network with an expanded strategic partnership with Swiftly, … retail technology company that delivers omnichannel tools for enterprise retailers. The deepened partnership will accelerate and enhance The Save Mart Companies’ CPG relationships, creating lucrative advertising opportunities for Supplier partners and benefit shoppers with the launch of new, fully integrated Save Mart, Lucky and FoodMaxx websites."
The network, the company says, will "provide advertisers and brands with an enhanced ability to effectively target more Save Mart, Lucky and FoodMaxx customers and provide them with the value, personalization, and the omnichannel experience they are looking for to drive more sales and units. This agreement is an extension of TSMC’s already in play iOS and Android mobile apps."
Swiftly maintains that "nearly 83% of consumers rely on some form of digital coupon, rewards app or loyalty program to help offset higher costs due to rising inflation and other economic challenges. In addition, over 85% of consumers prefer interacting with brands using both digital and physical channels while still enjoying a unified experience."
- KC's View:
The key, as always, is to make sure these things are useful and shopper-centric, not just so much more noise that serve as ad platforms that create new revenue streams.