business news in context, analysis with attitude

With brief, occasional, italicized and sometimes gratuitous commentary…

•  From Bloomberg:

" Inc. plans to bring ChatGPT-style product search to its web store, rivaling efforts by Microsoft Corp. and Google to weave generative artificial intelligence into their search engines.

"The e-commerce giant’s ambitions appear in recent job postings reviewed by Bloomberg News. One listing seeking a senior software development engineer says the company is 'reimagining Amazon Search with an interactive conversational experience' designed to help users find answers to questions, compare products and receive personalized suggestions. 

"'We’re looking for the best and brightest across Amazon to help us realize and deliver this vision to our customers right away,' the company said in the listing, which was posted on its jobs board last month. 'This will be a once in a generation transformation for Search.'

"Another posted job would be part of 'a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques'."

I would be interested to see how using voice to search the Amazon site will dovetail with the company's clear emphasis on advertising, to the point that search results seem cluttered to the point of distraction.  If Amazon is going to be truly shopper-centric, then it should be focused on using all these technologies to be more laser-focused, not less so.