business news in context, analysis with attitude

The other day I attended a tasting session at the wonderful O’Shaughnessy Distilling Company in Minneapolis, where they describe their vision as bringing "together the best of Irish and American whiskey making traditions."  (The whiskeys are wonderful, especially the Keeper’s Heart.)  It was during the tasting, when I sipped on some Rye, that I got a business lesson in the power of memory and emotional connections.