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MNB has initiated a new sponsorship tier that, as I've pointed out here in the past, reflects what I think is a new approach to the topic - I've decided that I really want to forge sustained relationships with companies that have value propositions and missions in which I believe and that, in turn, believe in MNB's value proposition and mission.  My goal is to not just provide a forum for these "charter sponsors," but also commit to helping them grow their businesses in a variety of ways.  In other words, it ain't just about banner and tile ads.  It is about moving the needle forward in terms of innovation and, ultimately, service to the shopper.

I am happy to announce this morning that FMS has joined the MNB family as a charter sponsor.

It says it right there in the FMS Logo:  "Helping retailers succeed."

We all know that retailers need to pay close attention to their finances, and that is the critical service that FMS provides.  FMS empowers retailers so they know where to invest and where to find savings, and permits them to be, in the words we often use here on MNB, both efficient and effective.

I think it is a terrific fit that FMS is joining the MNB family, because, after all, for more than 21 years, we've been all about helping retailers succeed.