The Consortium to Reinvent the Retail Bag has announced "two reusable bag pilots in three states, with multiple retailers including Consortium Founding Partners CVS Health and Target, as well as Sector Lead Partners DICK'S Sporting Goods, Dollar General, The Kroger Co., TJX and Ulta Beauty."
According to the announcement, the first pilot "will focus on testing the impact of collective action by retailers in driving broader cultural shifts, where bringing reusable bags becomes the norm wherever customers shop.
"Participating retailers include seven national brands - CVS Health, Target, DICK'S Sporting Goods, Dollar General, The Kroger Co., TJX and Ulta Beauty. The Consortium is also engaging retailers beyond the Consortium, from mom-and-pop shops to large brands, to reach even more local residents. All participating retailers will test the same solutions from the Consortium's recently published Playbook - including signage, marketing and customer prompts about reusable bags - in stores across Denver, Colorado; Tucson, Arizona and the surrounding areas."
The second pilot "will test a new reusable bag solution to serve customers when they forget to bring their own reusable bags to stores. CVS Health and Target, two Founding Partners of the Consortium to Reinvent the Retail Bag, will collaboratively pilot a new 'returnable bag' service model across multiple stores, offering customers the opportunity to buy a bag at checkout, to be returned to any participating store to get their $1 deposit back. The bag will then be washed, redistributed and reused by other customers."
The organization said that these pilots are "a key step" in its efforts "to reimagine the retail bag in stores and across emerging channels, such as buy-online-and-pickup-in-store and local delivery. This work builds on the Consortium's progress in identifying innovative solutions, conducting customer research, analyzing policy and infrastructure needs and engaging diverse stakeholders."
- KC's View:
I've never understood the resistance in some quarters to reusable bags. It is all just habit - I cannot remember the last time I walked into a supermarket without a bag that I've fished out of my trunk. It is a small contribution on my part, but lots of small contributions add up.