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MNB has initiated a new sponsorship tier that, as I've pointed out here in the past, reflects what I think is a new approach to the topic - I've decided that I really want to forge sustained relationships with companies that have value propositions and missions in which I believe and that, in turn, believe in MNB's value proposition and mission.  My goal is to not just provide a forum for these "charter sponsors," but also commit to helping them grow their businesses in a variety of ways.  In other words, it ain't just about banner and tile ads.  It is about moving the needle forward in terms of innovation and, ultimately, service to the shopper.

I am happy to announce this morning that Circular Logic has joined the MNB family as a charter sponsor.

Each week, Circular Logic will provide rationale for why retailers should lean into their weekly ad and strengthen the promotional impact rather than allowing it to continue to decline.  Through a mix of insights, new perspectives, and a few radical ideas, Circular Logic will make the case for why every retailer with a loyalty program should be delivering curated weekly ad offers optimized for each customer.

This charter sponsorship coincides with what the company calls "the launch of a new drop-in capability, which enables retailers to benefit from our unique approach quickly and without any change to existing vendors or processes.  It has never been easier (or more profitable) to deliver personalization at scale."

I'm thrilled with the addition of Circular Logic to the MNB family - especially since personalization and customization are two of the things that Tom Furphy and I discussed in today's Innovation Conversation.  Talk about being on the same page!