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Fast Company has a piece about how Target has become a ubiquitous presence on social media, propelled to a dominant position by customers - sometimes compensated, sometimes not - who sing its praises.

Social media statistics tells the story:  "When compared alongside YouTube (the top brand in a Morning Consult poll) and Walmart (the top pick in a National Retail Federation poll), Target is leading the follower count race by over a million on TikTok. What’s more, data from C+R research shows that Target is the most popular retailer among college students; the brand reinforced that relationship by opening over two dozen locations on or near college campuses prior to the pandemic."

And those college students are primed to become longtime Target customers, as the retailer nurtures the relationships as the customers age and evolve.

You can read the story here.