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•  Marketing Daily reports that "pickleball mania is everywhere and headed soon to a Walmart near you. Walmart is teaming up with Break The Love to introduce more people to the sport. This digital platform helps spread the pickleball passion, giving users access to court reservations, instructional resources and purchasing gear."

The goal of the collaboration is to give away 125,000 pickleball reservations to customers and employees.

According to the story, "In addition to the comped reservations, Break the Love will run 25 community events in cities nationwide, with pickleball programming and giveaways. It will also sell pickleball merchandise on its site, which will click through to check out on Walmart’s website, says Trisha Goyal, founder of Break the Love."

Marketing Daily points out that the move is a timely one, coming "as America is desperately ramping up the pickleball infrastructure, with communities often converting tennis and basketball courts and parking lots."