business news in context, analysis with attitude

Today, I engage in an extended conversation with Lisa Sedlar, the founder of Green Zebra, a "healthy convenience store" that looked to combine the DNAs of Whole Foods and 7-Eleven.  Sedlar announced a few weeks ago that Green Zebra would be going out of business, and she closed the doors for the final time last week.  Now, just days later, Sedlar was generous enough to spend some time with me via Zoom, talking about the reasons Green Zebra was unable to survive and what she has learned from the experience.

If you'd like to listen to our conversation as an audio podcast, click below.