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Amazon has a new commercial running, directed by actress Olivia Wilde, that is designed to throw a spotlight on the advantages of Prime membership.  It is one of a series that it says will look at how, "through savings, convenience, health, and entertainment, Prime connects members to the best on Amazon and beyond."

In this case, the ad "follows a young woman as she encounters unwanted facial hair for the first time. Initially dismayed, she tries to remove it until she realizes that her icons have mustaches, too …  she learns to triumphantly embrace and love the way she looks."

KC's View:

Commercials like these have the effect of giving people who might be struggling with self-image to feel like they're being seen.  It is a small thing, but important.  And, they position Amazon as being part of a more enlightened culture.  Which has value.