business news in context, analysis with attitude

From CNN:

"Americans are one step closer to being able to buy chicken grown from animal cells, also known as lab-grown meat.

"Good Meat, the developer of such a chicken product, announced Tuesday that it has received a so-called 'no questions' letter from the Food and Drug Administration. That letter states that the administration is satisfied that the product is safe to sell in the United States. The FDA issued a similar letter to another company that makes meat from cultured chicken cells, Upside Foods, in November.

"That’s a big step, but it doesn’t mean shoppers will be able to try the product just yet. To get the green light to sell to consumers, both companies need the go-ahead from the US Department of Agriculture."

According to the story, "Good Meat, which is owned by plant-based egg maker Eat Just, said that after the USDA signs off on its product, chef and Good Meat board member José Andrés will start serving the cultured meat at a Washington, D.C., restaurant.

"There’s no clear timeline for when Good Meat or Upside Foods will get USDA approval. But internationally, things are moving quickly. Good Meat’s cell-based chicken was approved for sale in Singapore in 2020, and has since been available for purchase in restaurants in that country."

KC's View:

For me, the question always is one of education.  How transparent will stores and restaurants be about the source of this meat?  How much will they invest in illuminating people about the rationale and processes behind these new products?  How much transparency will regulators mandate, vs. how much will businesses do voluntarily?