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H-E-B announced that it is working with Thumbtack, described as "the modern home management platform," to feature branded displays in-store that "allow H-E-B customers to scan a QR code to find and access local pet service providers while shopping. Available pet services include dog walking, grooming, pet sitting, training, and more."

According to the announcement, "In addition to launching pet services, Thumbtack is offering its Thumbtack On-Demand feature in select H-E-B stores, which allows consumers to find and hire local handyman, lawn care and cleaning services at a 10% discount. The initiative makes home services professionals available to H-E-B customers so that Thumbtack can help people seamlessly care for their homes."

This is Thumbtack’s first move into physical retail.

KC's View:

It has long been an article of faith here that the successful retailers will be the ones that go beyond being just a source of product, but evolve into being a dominant resource for shoppers.  That's exactly what H-E-B is doing here.