business news in context, analysis with attitude

Today I'm reporting from the Delta terminal in Detroit, where the revolutionary Parallel Reality technology is being tested.  It is great, the height of customization, and in many ways expectation-setting.  At some point in the future, there will almost certainly be two realities.  One will be occupied by retailers who embrace these technological marvels.  The other will be occupied by retailers that don't.  But I'm not sure they'll be parallel.