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Western New York-based Tops Friendly Markets said yesterday that it will expand "its program with Flashfood, a digital marketplace that provides shoppers with access to heavily discounted food nearing its best-by date, to 18 additional Rochester-Area stores. The latest expansion of the Flashfood program brings the total number of Tops stores offering Flashfood to 68 across Western New York."

Tops says that its initial rollout of the program has saved its shoppers some $2.4 million on groceries and "diverted 985,358 pounds of food from reaching landfill. The food saved amounts to over 350,000 family meals, and the equivalent emissions saved from diverting the food from landfill are of over 1 million miles driven by the average passenger vehicle. With this latest expansion, Tops and Flashfood expect to hit 1 million pounds of food waste saved in the coming weeks."

Flashfood says that "more than 2.5 million users" have used its program "as a way to save up to 60% off high-quality items nearing their best-by date, such as meats, dairy, seafood, fresh fruits and vegetables."

KC's View:

I really like this program - the savings are demonstrable, and the sustainability factor is compelling.