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•  Mars Inc. announced that it is working with store-hailing service Conjure to pilot an on-demand ice cream delivery service.

According to the announcement, "The store-hailing pilot will equip Conjure's fleet of mobile stores with offerings from Mars' popular ice cream portfolio just in time for summer, allowing customers to order ice cream from their smartphones and have it delivered to their location in minutes … With its one-tap ordering process, consumers can hail a mobile shop to their location using Conjure's proprietary app. Within minutes the shop arrives, and Conjure's patented, checkout-free system allows consumers to handpick their ice cream products and simply walk away. Conjure's mobile shops deliver the ice cream store filled with frozen products directly to consumers in as little as two minutes.

The pilot is taking place in Hollywood, California, with plans to expand if success warrants it.