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•  Social MediaToday reports that "while the metaverse and Web3 are the cool tech trends of the moment, capturing the attention of many of the key proponents in the digital space, AR may actually be a far more significant, practical innovation, with immediate use cases that can provide direct value and enhancement to your everyday life.

"And with AR glasses in development at several of the tech giants, it does seem like AR is going to become a far more significant element at some stage - likely before the VR-led metaverse becomes a real thing."

The story notes that "the capacity to use advancing AR tools to complement the shopping journey is significant, especially amid the rise of online shopping, and the role that AR can play in providing more buying context.

"But it’s more than that – AR can also serve a range of educational and inspirational purposes, and provide expanded engagement in a range of ways."