business news in context, analysis with attitude

Got the following email about the efforts by the owners of Susanville IGA to make sure that I got a chance to taste their highly touted blueberry fritters:

Great connective move from Rick and Anna.  To go the extra mile, shows just how in touch they are with people that patron their store.  Kudos!

On the broader subject of the differentiating power of doughnuts, one MNB reader wrote:

Your piece on the in store donut shop struck a nerve with me.  Southern Maid Donuts in my hometown, which I live less than 5 miles from, closed a few weeks ago after over 50 years of operation, by the same husband and wife team.

The store wasn't anything different to look at, it was the basic donut shop, nothing different about it's donuts, except they were consistently good.

What set it apart for me was, while I wasn't in there but every couple of months or so, Layla, the wife and her husband Ron always knew me.  Layla always greeted me with a smile, a warm smile.  She knew what I got whenever I came in, and if for some reason if they were out of the kolaches I always bought, she didn't even ask, just went to the back and got me two still warm chocolate iced glazed donuts.

I know, just the sort of thing an old fat guy needs.  But it was a small part of what my hometown was then, and small town where people knew each other.  They always made you feel special when  you went in there.

She died of cancer a few months ago, and Ron ran the store by himself for a while until he decided it was time to retire, it wasn't the for him without her.

Finally, one MNB reader yesterday called me "highbrow and elitist" because, when commenting on a story about food shortages in specific countries, I joked about having bought enough Sriracha to get me through the next six months.

Prompting another MNB reader to write:

High brow and elitist???  I think your reader was rather rude and judgmental.   I wonder how many rolls of toilet paper they stocked up on over the past years.  But I guess they were probably just being practical.