Today, I engage in an extended conversation with Dr. Russell Zwanka, Director of the Food Marketing Program and Professor of Category Management and Food Marketing at Western Michigan University, about his new book, "The Store Walk: A Walk Through A Grocery Store in Today's Environment." This is Zwanka's 25th book - a number that makes me feel like an underachiever - and I think it reads like a great primer for new food store employees without a sense of history and context. In this chat, we talk about evolution in the food retailing world, and where the future may take us.
If you want to listen to this conversation as an audio podcast, click below.
You can order your copy of "The Store Walk: A Walk Through A Grocery Store in Today's Environment" here.