business news in context, analysis with attitude

With brief, occasional, italicized and sometimes gratuitous commentary…

•  Walmart announced that it has "reached a deal with Paramount Global to include the Paramount+ streaming service as part of the retailing giant’s Walmart+ membership program starting in September," Variety reports.  "The Paramount+ Essential plan, which includes ads, will be available for no extra cost to Walmart+ members. In the U.S., Paramount+ Essential is regularly $4.99/month … The move by Walmart is intended to make Walmart+, which launched in September 2020, more competitive with Amazon’s Prime by adding a streaming-entertainment component. Walmart+ costs $12.95 per month (or $98 per year), providing subscribers with same-day delivery on more than 160,000 products. Program members also can save up to 10 cents per gallon on gas at more than 14,000 participating stations nationwide and get up to six months of Spotify Premium for free."

When this possibility got floated, I said I thought it was a good idea for all parties - the biggest challenge for Walmart is that sometimes the streaming content at any of these services veers away from the family-friendly approach that Walmart generally prefers. Walmart won't have control over content, which might create some conflicts.