McDonald's last week announced the end to its test of a McPlant burger in the US, which used Beyond meat patties.
CNBC writes that "McDonald’s first tested the meat-free burger in eight restaurants in the U.S. in November to understand how the menu item would impact its kitchens. In mid-February, it rolled the McPlant out to roughly 600 locations to learn more about consumer demand for the menu item."
The story notes that "Beyond’s stock has fallen 53% this year, dragging its market value down to $2.06 billion. Wall Street has become skeptical over the company’s long-term growth opportunities as grocery sales lag. Moreover, buzzy partnerships with restaurant giants like Pizza Hut owner Yum Brands and McDonald’s haven’t progressed to many permanent nationwide menu offerings yet."
- KC's View:
Wait a minute. Traditional McDonald's burgers have real meat?
Talk about burying the lede…