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Kroger yesterday announced "the official opening of its newest Customer Fulfillment Center (CFC) in Dallas, Texas. Powered by the Ocado Group (LSE: OCDO), the CFC will leverage advanced robotics technology and creative solutions to redefine the customer experience for customers in the Dallas-Fort Worth area."

The 350,000 square-foot customer fulfillment center "will work in collaboration with spoke facilities located in Austin, San Antonio and Oklahoma City," the company said.  Each spoke facility will serve as a last-mile cross-dock that will enable Kroger Delivery to expand its services to more customers" - including customers without access to physical Kroger-owned stores.

"Kroger's fast-growing seamless ecosystem takes the promise of zero compromise to the next level, with Kroger Delivery bringing the freshest food and quality ingredients to your own doorstep—when you want it, how you want it," said Bill Bennett, Kroger Vice President and Head of E-commerce, in a prepared statement.  "Customers can use or the Kroger app to check the weekly circular, select personalized digital coupons, search products by dietary preference and ultimately place their delivery order, saving time and money."

The Dallas Morning News reports that "Kroger has the second largest market share in D-FW behind Walmart and believes it can increase its local business with the new facility that customers can access through Kroger’s website or app."