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Amazon yesterday said that "Prime members purchased more than 300 million items worldwide during Prime Day 2022, making this year’s event the biggest Prime Day event in Amazon’s history. And, more shopping means more savings - Prime members saved over $1.7 billion, more than any previous Prime Day event."  Amazon also said that "Prime members worldwide purchased more than 100,000 items per minute during this year's Prime Day event."

The company also highlighted in its press release that "this year was the biggest Prime Day event for Amazon's selling partners, most of whom are small and medium-sized businesses, whose sales growth in Amazon’s store outpaced Amazon's retail business. Customers spent over $3 billion on more than 100 million small business items included in the Support Small Businesses to Win Big sweepstakes."

KC's View:

To be fair, Amazon could've sold exactly one dollar more worth of merchandise that it did in its previously biggest year and it would be able to make the "biggest in its history" claim.

I'm not saying that's the case here … just that there has been a lot of speculation that owning to a) some degree of Prime Day exhaustion and b) economic pressures that have reduced people's willingness to spend money on things they don't need, this Prime Day might not see the kinds of sales increases that Amazon has seen in the past.

I am saying that this story has additional chapters yet to be told.