People writes that this week, the Subway fast food sandwich chain has announced a menu revamp with 12 new sandwiches, all of which "have unique names and numbers, which can make ordering faster and easier."
Called the Subway Series, "The new items all fall under four categories, starting with cheesesteaks, which includes the Philly, the outlaw and the monster. Another flavor umbrella, dubbed the Italianos, includes three sandwiches: supreme meats, bella mozza and the boss. Of course, chicken gets its own category with sandwiches named the MexiCali, the great garlic and the champ. Rounding out the list are the clubs, which showcase the all-American club, the Subway club and the turkey Cali club."
As a way of promoting the revamped menu, People writes, "Subway is also offering a special deal. On July 12, the sandwich chain is giving out up to one million free 6-inch Subway Series subs. Simply stop in from 10 a.m. to 12 p.m. at participating restaurants to grab a free sandwich."
The Subway Series selections are not designed to be customized, the story says, though patrons can still order customized sandwiches from the menu.
- KC's View:
Bring a cynic, I have to wonder if Subway is actually using real meats in these sandwiches, as opposed to the fake tuna that some have accused it of using in the past.
Actually, it is interesting - best I can tell, tuna is not one of the ingredients in any of the new sandwiches. Coincidence? I think not.
The fact is, Subway needs to reverse a troubling trend. The New York Post this morning reports that Subway "shuttered 1,043 more outlets across the US than it opened in 2021, according to public filings this week. The dip — which shrank Subway’s total footprint by nearly five percent to 21,147 locations — wasn’t as steep the net loss of 1,609 US restaurants Subway suffered in 2020. But it was worse than the 999 it lost in 2019 before the coronavirus hit, according to federal disclosures filed by the company."
At the same time, while the company's sales did improve last year, analysts suggested it was largely because of price increases, not the sale of more sandwiches. Which means, I suppose, that Subway's numbers are about as real as its tuna.
If it seems like I am harping on the tuna thing, I am … but mostly it is because I am offended by food businesses (any business, really), that tries to pass a thing off as something that it is not.