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Fast Company reports that legislation under consideration in California would mean that "any large brand that sells products in plastic packaging will have to start planning to eliminate some of that plastic - including by switching to some reusable and refillable packaging options."

SB 54, or the Plastic Pollution Producer Responsibility Act, would address the fact that "as the amount of plastic packaging has grown, it’s created not only huge environmental challenges - and potential health challenges, as plastic starts to show up in living humans - but also new costs for cities trying to manage all of that waste."

The California bill, according to Fast Company, says that "producers will also have to cut the amount of plastic packaging and foodware by 25% over the next decade. As much as 10% of the packaging will have to be eliminated without being replaced by a different material, forcing companies to adopt new models like reusable packaging."

The story says that some environmental groups "argue that the bill doesn’t quite go far enough; it doesn’t ban polystyrene foam packaging, for example. (It does require a 20% polystyrene recycling rate by 2025, which the Ocean Conservancy says would create a de facto ban since recycling programs for the material are limited.) Other advocates are pushing for a ballot measure instead, which would ban foam packaging and could give the state more control over the whole program. If the ballot measure moves forward, Californians will vote on it in November."