The Dallas Morning News reports that "North Texas residents Joon Choe and Mohammad Qasim will operate a new Ghost Kitchen Brands storefront inside a Walmart in North Plano. The kitchen will make food from Quiznos, Cheesecake Factory, Saladworks, Wow Bao and other established brands, then sell it to-go or for delivery … The restaurant will also serve as a to-go restaurant for Walmart shoppers."
According to the story, the two men "picked Walmart because the store already has a built-in customer base — and because there’s room in the market to shake up the food-and-drink scene at big-box stores. The Walmart in Plano will be a pick-up spot for delivery drivers but will double as a grab ‘n go lunch or dinner stop for shoppers."
Opening is expected to happen this summer.
- KC's View:
I'm sort of fascinated by all this is going to work. Choe and Mohammad Qasim apparently have their own Dallas restaurant, Public Taco, and it remains to be seen whether they'll incorporate that format into the ghost kitchen. For the time being, they'll be partnering with Ghost Kitchen Brands to operate the Walmart-based kitchen, and making food from various chain formats.
Maybe I'm in the minority on this, but as much as I love the ghost kitchen concept, I'd prefer that the food being made reflected smaller and independent purveyors, as opposed to food from all these chains, of which, IMHO, there are plenty.
I think mainstream supermarkets ought to use the ghost kitchen concept to bring in culinarians and chefs who can add variety and excitement to the store … and maybe they can rotate them in and out.
Think of it as choosing the music you want to listen to. It can be Muzak. Or jazz.
I know which I'd prefer.