business news in context, analysis with attitude

Today, I have a conversation with Sterling Hawkins, co-CEO and co-founder of CART-The Center for Advancing Retail & Technology, and the author of new book, "Hunting Discomfort:  How to Get Breakthrough Results in Life and Business No Matter What."

The book posits that embracing and dealing with discomfort is critical to achieving transformative change in business, and in this extended chat, Sterling and I discuss how the premise is similar - and sometimes different - for individuals and companies … why future rewards almost always depend on being able to endure discomfort —- the value of a symbolic (or real) tattoo … the difference between inspiration and motivation (and why both are important) … the importance of building your own Street Gang … and the value of being able to jump out of a plane (both literally and metaphorically).

I hope you enjoy my conversation with Sterling Hawkins…

If you'd like to listen to this conversation as an audio podcast, click below.

"Hunting Discomfort:  How to Get Breakthrough Results in Life and Business No Matter What" will be available starting Tuesday on Amazon, at the iconic Portland independent bookstore Powell's, on Bookshop.org, and wherever books are sold.