business news in context, analysis with attitude

Amazon announced yesterday that it will begin making drone deliveries later this year in the California town of Lockeford, California - about 50 miles south of Sacramento, about eight square miles in size, with a population of 3,572.

The deliveries will be made using Prime Air drones and will, according to CNBC, "use feedback from the service to improve its system. Amazon said the drone technology can detect and fly around obstacles like chimneys."

The CNBC story goes on:

"The company received approval in 2020 from the Federal Aviation Administration to fly drones, and other firms, like Alphabet and Walmart, have already started to make similar flying deliveries. Walmart’s drone delivery program is available to more than 4 million households in the U.S., for example. And Alphabet’s Wing program has been delivering food and other products in Australia."

KC's View:

It actually has been sort of remarkable the degree to which Amazon seems to have been lapped in the drone race, with a number of other companies getting lift-off faster than it has … despite the fact that Amazon sort of give the whole drone delivery thing momentum when Jeff Bezos went on "60 Minutes" in December 2013.  (Wow…almost a decade ago.  Amazing what has happened since then…you can see how I covered it here.)