business news in context, analysis with attitude

With brief, occasional, italicized and sometimes gratuitous commentary…

•  Walmart, via a blog posting by Anthony Soohoo, Executive Vice President, Home, Walmart U.S., announced an expanded partnership with Gap.

"Our partnership with Gap is a big part of that strategy as we continue to expand into new categories following the introduction of Gap Home last summer and Gap Home Furniture in the fall," he wrote.  "The customer response has been fantastic across the entire Gap Home assortment, which includes furniture, décor, tabletop, bedding and bath options that offer timeless American style for modern living.

"As we continue to deepen our partnership with Gap and look for ways to surprise and delight customers, today we’re launching Gap Home Kids exclusively at Walmart.com. The inaugural collection is a fun mix of youthfully optimistic styles at an incredible value, with over 200 items across bedding, bath, pillows, throws, rugs and window treatments priced from only $20-$79."

Soohoo also writes that in addition to the collection being available online, for a limited time the company will open a physical location "at the Hunker House, an experiential showroom from digital media brand Hunker, in the Abbot Kinney neighborhood of Venice Beach starting in late June."

This last bit is the most interesting thing about the story to me … the idea of Walmart having a presence in the Abbot Kinney neighborhood of Venice Beach is a little disorienting.  And yet, it reflects Walmart's willingness to try new things in new places.