• 7-Eleven announced the opening of its fourth annual "Brands With Heart" event, "designed to give brands the opportunity to enter a new retail channel and introduce their products to 7‑Eleven, Speedway and Stripes customers across the US. Applications are now live and will remain open through the end of May.
"7‑Eleven knows that customers who purchase its iconic food and beverages – such as Slurpee® drinks, Big Bite® hot dogs, taquitos and coffee – are also more likely to couple it with another packaged food item or bottled drink, which is why the company is always on the lookout for exciting new products to introduce to customers. The brand has built a team to identify new food and beverage trends, find up-and-coming brands aligned with those trends, and ultimately support the development of those brands to be sold at 7‑Eleven, Speedway, and Stripes stores and beyond.
"For the fourth year, emerging brands are invited to make their case for why they deserve a spot on the shelves of 7‑Eleven, Speedway, and Stripes stores. Whether a product is ready to go to market or is still up-and-coming, all brands are invited to apply."
The company says that it "is looking to diversify its product offerings beyond the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers. This includes a variety of snacks, beverages, confectionery, and ‘better-for-you’ items."