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LL Bean has announced that for the month of May, it is going off the grid, pausing all social media posting for the month and wiping clean its Instagram page.

The company says the move is way to reinforce its commitment to the outdoors and underline the fact that May is Mental Health Awareness Month.

LL Bean said that "during this time, we'll be going off the grid and prioritizing time in the outdoors, leaving behind a few resources encouraging people to get outside, with tips and tools to prioritize self-care. We encourage our followers and friends to follow us outside — however, wherever and whenever they can.

"As part of Mental Health Awareness Month, we are also proud to announce a $500,000 grant to and two-year partnership with Mental Health America. This partnership will help reach people through community-based outdoor mental health-focused programs, research and multimedia campaigns aimed at creating connection and inclusion in the outdoors and uncovering the well-being benefits of time spent outside."

The company notes that "studies have shown significant benefits of spending time in nature, including greater creativity, lower levels of stress, increased self-esteem and reduced anxiety. Spending time in green spaces, such as a park or other natural environment, for as little as two hours per week, has been shown to have a significant positive impact on both physical health and psychological health."

KC's View:

While I make part of my living online, I have to admit that I agree with LL Bean and mental health experts on this.  For a variety of reasons, I made the decision some time ago to limit my social media presence to business purposes;  I found that I was spending so much time chronicling my life online that I was spending less time actually living it.

I think it is an excellent idea to go off the grid every once in a while - good for both physical and mental health.  I realized recently that for more than 20 years, I've never really gone anywhere without my laptop.  Even when I'm on vacation, I always have my laptop with me and always are checking and responding to email.  But I'm planning a trip now that will force me to turn off the laptop for a week and leave it home … which in the end, I am convinced, will actually make me better at my job.