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There is an op-ed piece in the Philadelphia Inquirer in which Alexandra Rosa, a shift supervisor at Starbucks, explains eloquently why she is involved with the union movement there.

An excerpt:

"Employees like my colleagues and I deserve to have a say in our working conditions instead of being subjected to what a megacorporation like Starbucks believes we deserve. We are the faces behind the counters, the people who make sure each store runs smoothly. We are the ones who have created record profits for the company, yet we are never considered."

You can read it here.

Just for context, CNBC reports today that "the union representing Starbucks baristas is taking aim at the coffee giant’s interim chief executive, Howard Schultz, alleging his recent comments about an improved benefits plan amounted to illegal threats and had a 'chilling effect' on impending union votes.

"The union, Starbucks Workers United, claims in an April 22 filing with the National Labor Relations Board that Starbucks, via Schultz’s comments, violated the National Labor Relations Act and asks the agency to issue a complaint in the union’s favor.

"Schultz last month told U.S. store leaders that the company was reviewing the coffee chain’s benefits program, but that the new benefits legally couldn’t be extended to stores that have voted to unionize without separately negotiated contracts for unionized workers. One of Schultz’s first moves as returning CEO was to suspend the company’s share buyback program to invest in benefits for workers."

KC's View:

When I read Rosa's piece, I do not get the impression that she hates the company.  Far from it.  This is a company that she seems to love and respect, but that she feels has lost its way.

If I were CEO Howard Schultz, I'd do my best to connect with Rosa and her concerns … not try to marginalize her.