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Fast Company has a story about how "by 2040, Target aims for 100% of its own products to be designed for a circular future."

The goal, the article says, "is part of a larger sustainability strategy by the retailer called Target Forward, which has three main objectives: to design and elevate sustainable brands, to eliminate waste, and to push for equity and opportunity across the company and in its communities nationwide. Within that plan, Target aims to be zero waste in its U.S. operations and net zero in terms of scope 1, 2, and 3 emissions by 2040, and increase its Black team member representation across the company by 20% by 2023."

Fast Company cites as examples, "At Target, you can buy compostable cutlery, cleaning products in glass bottles (easier to recycle than plastic), and shoes that can be sent back to the manufacturer to be recycled into new products - all examples of ways to avoid adding waste to landfills at the end of a product’s life. And in the future, the company hopes its customers don’t end up trashing anything they buy from a Target-owned brand."

KC's View:

The story notes that one of the things that these efforts will depend on is increased and more effective consumer communications - little of this stuff can be effective if shoppers are not part of the circular future.

That's actually a good thing in all sorts of ways, because pretty much every retailer benefits from improved and expanded communications efforts, which demonstrate loyalty and establish connections that can be sustained and deepened over time.

Which, go figure, is good for the bottom line.