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CNBC reports that "as Target kicks off a rival sales event to go head-to-head with Amazon Prime Day, the big-box retailer is spotlighting its grocery department. It is adding discounts and promotions to nudge customers toward its aisles of cereal, meat and soda.

"Target rolled out Deal Days to compete with Prime Day in 2019, but this will be the first time Target is using the event to promote groceries."

The reason?  Target wants to keep some of the groceries sales gains that it earned during the pandemic, when people by and large stopped going to restaurants.  Now that people are going out to eat again, Target wants to remind them that eating at home remains a viable and cost-effective option.

CNBC writes:  "Deal Days discounts will be widespread at Target, but it will have a special grocery-related promotion: It will hand out $10 gift cards to customers who spend $50 or more on food and beverages while using one of its same-day services like curbside pickup and home delivery service, Shipt. The company declined to share specific items that will be on sale."

CNBC notes that Target isn't alone:  "At least two of Target’s competitors will dangle grocery deals, too: Walmart and Amazon. Walmart is also adding groceries for the first time to Deals for Days, its annual sale, according to a company spokesperson. It will cut prices on foods like ribs, watermelon, ice cream and coffee.

'Amazon plans to sell some groceries for $1, and its wine brand, Cursive, will be on sale. Whole Foods will discount seasonal items like lemonade and Caprese pizza, a company spokesperson said."

KC's View:

Every retailer has to be aggressive about trying to keep some of the market share gained during the pandemic.  Nothing can be taken for granted.