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Kantar’s BrandZ is out with its annual ranking of the world's most valuable brands, and Amazon sits atop the list with an estimated value of $684 billion, followed by Apple at $612 billion and Google at $458 billion.

Reuters announced that while US companies are seen as most valuable, "Chinese brands are rising up the leaders list and are more valuable than Europe’s top brands … Tencent, China's biggest social media and video games company, was the People's Republic's top brand, in fifth place, while Alibaba was in seventh place … Five brands more than doubled their value, led by Chinese e-commerce giants Pinduoduo and Meituan, China's top liquor maker Moutai, China's TikTok and America's Tesla."

The top 10, in order:  Amazon, Apple, Google, Microsoft, Tencent, Facebook, Alibaba, Visa, McDonald's, and MasterCard.