CNBC reports on a new prognostication by eMarketer suggesting that "e-commerce sales in the U.S. on Prime Day - including those made on Amazon and at competitors - will jump 17.3% year over year to $12.18 billion," and that Amazon alone will own more than 40 percent of the US e-commerce market by the end of 2021.
Walmart is expected to have about seven percent of the digital retail market by the end of the year, the projections say.
Some broader context:
"In 2008, e-commerce sales accounted for just 3.6% of total retail sales in the United States, according to data from eMarketer. Following gradual growth year after year, that figure skyrocketed to 14% in 2020, as the Covid pandemic fueled online spending on everything from groceries and toilet paper to spin bikes and workout clothes. E-commerce sales are predicted to account for 15.3% of total retail sales by the end of this year and jump to 23.5% by 2025, eMarketer said."
- KC's View:
The annual orgiastic and completely made up holiday known as Prime Day is upon it, with Walmart, Target, Best Buy and other retailers all endeavoring to offer their own versions, hoping to take a little starch out of Amazon's positioning. I suspect that those companies will have a pretty good week, without doing much to slow down Amazon.
Personally, I don't get it. This may be the week during which I buy the least on Amazon or online in general - I just can't be a part of the buy-stuff-for-buying's-sake culture.