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The Wall Street Journal reports that United Parcel Service (UPS) "is exploring a same-day option, a delivery model that has been employed by gig-economy players, as the pandemic has accelerated the shift to e-commerce."

In fact, the company has gone a little further than just "exploring" - it reportedly is running a pilot, though has not offered any details.

The rationale for offering a same-day delivery service is that Amazon - which is one of UPS's biggest customers - has its own proprietary same-day service, as do companies like Shipt, Instacart, DoorDash and Uber.

The Journal writes that "UPS and rival FedEx Corp. have long provided overnight services but they generally don’t deliver packages on the same day they receive them. Both companies have begun offering services where they pick up parcels from some stores in evenings and deliver them the next day. FedEx offers same-day services in limited markets. It has also been testing robots that could make deliveries of medicine, pizzas and other items to consumers’ homes."

KC's View:

Experts say that it is unlikely that UPS "would go after already-popular services such as grocery or meal delivery," but it seems inevitable that it will have to come up with some sort of same-day service.  That's the benchmark for many customers these days, and to not do so would be to ignore the marketplace.