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FMI—The Food Industry Association is out with its 2021 edition of "U.S. Grocery Shopper Trends," concluding that there are three significant ways in which shopper behavior changed during the pandemic:

•  "Today, 58% of shoppers report eating more at home and nearly half (49%) report cooking or preparing their own meals more than before the pandemic. When it comes to grocery shopping to support these at-home meals, shoppers have a newfound appreciation for the task, with 42% saying they like or love to grocery shop."

•  "The number of online grocery shoppers grew to nearly two-thirds (64%) of all U.S. adults, with newcomers from every generation. Frequency of online grocery shopping also increased, with more than one-fourth (29%) of online shoppers placing a weekly order. For the first time, we saw many more online grocery shoppers now consider a Mass retailer to be their primary store."

•  "Today, shoppers’ concept of being well involves an interlocking, circular relationship among the domains of shopping, cooking and eating and this phenomenon helps us understand shoppers’ engagement with the evolving retail landscape."

"Throughout this past year, American grocery consumers have developed a deeper relationship with their kitchens, increased their healthy eating consciousness, and have learned new ways to shop," said Leslie Sarasin, FMI's president-CEO.  "We see shoppers engaging in more stock-up trips to support their at-home cooking, exercising new online shopping skills, and letting their personal concept of being well impact their food and shopping behaviors. Looking ahead, we expect many of these trends to continue."  

The report is available here.