business news in context, analysis with attitude

•  AdWeek reports that Target is unveiling a new advertising campaign this week, using the tagline, “What we value most shouldn’t cost more.”

"Target’s latest campaign is meant to serve as a framework or creative platform over the long term for all the retailer’s marketing efforts going forward," Cara Sylvester, Target's chief marketing and digital officer, tells AdWeek.

“In today’s world, both marketing and retail is all about understanding the consumer and pursuing the most meaningful, authentic connections,” Sylvester said.


•  In Colorado, the Daily Camera reports that "the Boulder County District Attorney’s Office has filed additional charges against the man accused in a mass shooting at a King Soopers in March.

"Ahmad Al Aliwi Alissa, 21, was initially charged with 10 counts of first-degree murder after deliberation and one count of attempted first-degree murder in the days after the shooting on March 22.  In April, prosecutors added 33 more counts of attempted first-degree murder, one count of first-degree assault and ten counts of felony possession of a prohibited large capacity magazine.

"Now prosecutors have once again added more charges to the case, with 13 more attempted murder charges and 47 crime of violence sentence enhancers for use of a deadly weapon on each of the attempted murder charges, bringing the total counts in the case to 115."