• The Wall Street Journal reports that an announcement could come as early as today that Amazon is acquiring MGM Holdings - the legacy film studio that has the rights to the James Bond and Rocky franchises, as well as a vast content library - for a price in the neighborhood of $9 billion.
The deal would be Amazon's second-largest acquisition; it bought Whole Foods in 2017 for $13.7 billion.
A purchase of MGM, the Journal writes, would "highlight the premium that content is commanding as streaming wars force consolidation and drive bigger players to bulk up with assets that help them compete."
In Amazon's case, better video content drives higher Prime membership numbers. Prime members spend about twice as much on Amazon as non-Prime members. Which would appear to be the most important part of whatever math equation Amazon is doing.