business news in context, analysis with attitude

Bloomberg Businessweek has an excerpt from the new book, "Amazon Unbound: Jeff Bezos and the Invention of a Global Empire," by Brad Stone, that looks at the Amazon founder-CEO's approach to dealing with tabloid reports about the dissolution of his marriage and relationship with a married former television host.

An excerpt:

"Once again, Bezos had come out on top. His navigation of the crisis had been typical of his idiosyncratic approach to building Amazon. He’d bypassed a largely skeptical media to appeal directly to regular people, only slightly bruising the facts in the process … The entrepreneur who’d already commandeered the business of selling books, then much of retail, plus cloud computing, Hollywood, home speakers, and so on now asserted dominance over that unlikeliest of sectors—the celebrity media game."

The point of the Bloomberg Businessweek piece - which borders at times on the salacious - is Bezos' general approach to any situation.  When challenged, he doesn't back down;  his instinct was to go after the tabloids' management and ownership with a take-no-prisoners attitude.

Which is worth noting if you're planning to compete with him or any of his businesses.

You can read the play-by-play here.