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The National Grocers Association (NGA) has announced the winners of this year's Creative Choice Awards Contest, which honors and recognizes the best marketing and merchandising programs in the grocery industry, with awardees slated to be recognized - live - at the NGA Show, scheduled for September 19 – 21, 2021 in Las Vegas.

Here are the winners, by category: 

•  Connections Through Social Media 

1- 15 Store Winner: Eddie’s of Roland Park: Holiday Content 

15+ Store Winner: ShopRite Essential Thanks  


•  Connections Through Digital Marketing or Mobile 

1- 15 Store Winner: Dorothy Lane Market: Virtual Wine/Culinary & More  

15+ Store Winner: Lowe’s Market: Washing Machine 


•  Traditional Media – TV, Radio and Print 

1- 15 Store Winner: Newport Avenue Market “We Believe” 

15+ Store Winner: Met Foods / Met Fresh Supermarkets: Como Tu 


•  Grand Opening or Remodel 

1- 15 Store Winner: Labonnes 

15+ Store Winner: Brookshire Grocery Co.  


•  Local, Specialty or Emerging Products 

1- 15 Store Winner: LaBonnes LaBada Bing 

15+ Store Winner: Associated Grocers of New England Corporate Stores: Brand Creation & Product Launch  


•  Community Engagement 

1- 15 Store Winner: Charley’s: Supporting the Best Restaurants in the World  

15+ Store Winner: Coborn’s Operation Round-Up 


•  Center Store/Frozen/GM/HBC 

1- 15 Store Winner: Trig’s Make it Merry  

15+ Store Winner: Family Fare: Explore Michigan 


•  Fresh Departments 

1- 15 Store Winner: Dorothy Lane Market Lobstermania   

15+ Store Winner: Brookshire: Hatch Chile  


•  Special Recognition 

- Supermarket Superheroes Award, presented by Kellogg’s: ShopRite Essential Thanks  

- Excellence in Agility Award, presented by Unilever: Coborn’s COVID-19 Campaign 


NGA's sponsoring partners are Kellogg Company and Unilever.