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MassLive reports that Big Y Foods is launching a new e-commerce platform, myPicks, that is using a 12,000 square foot micro-fulfillment center (MFC) next to its store in Chicopee, Massachusetts, to assemble orders placed online for curbside pickup.

The story says that the MFC will fulfill some 7,000 orders per week.

According to the story, "Big Y said its trained ecommerce shoppers combined with years of supermarket experience for selecting the best and highest quality fresh foods for myPicks … By the end of the year, customers will also be able to pick up their online orders via temperature-controlled totes in secure lockers at additional Big Y locations on Cooley Street in Springfield, as well as East Longmeadow, Longmeadow, Ludlow, South Hadley, two stores in Westfield, West Springfield and Wilbraham … Big Y’s myPicks online ordering service carries no additional fees for orders of $40 or more."

The Big Y MFC was built in partnership with Takeoff Technologies.

KC's View:

Having invested in an MFC to provide better and more localized service, I would hope that Big Y's next step would be to figure out how to replace its use of Instacart and DoorDash with something more proprietary and less me-too.