NielsenIQ is out with its Omnichannel Shopping Fundamentals Survey, concluding that consumers are making delivery speed their top priority when placing online orders.
According to the survey 61 percent of respondents - largely interviewed during March 2021 - said they want their orders delivered as fast as possible. Just 39 percent said that they would accept slower delivery speeds if it would cut down on packaging or could reduce the number of trips that need to be made by the delivery services.
- KC's View:
The sad reality - and I'm actually not sure how sad it is - is that many of us have become addicted to speed. Especially when certain companies have made over-delivering on promises part of the culture and infrastructure.